Clear objectives to guide every decision
A focused set of business, customer, and experience goals that will align strategy, design, and technology from day one.
Core project objectives
These are the pillars that will shape every decision we take during the project, from roadmap priorities to design and implementation choices.
Increase qualified orders
Grow online revenue by focusing on high-intent segments and simplifying the path to purchase for complex products such as tiles and furnishings.
Elevate customer experience
Provide an intuitive, inspirational journey that supports both professionals and private customers across devices and markets.
Support international growth
Build a scalable e-commerce foundation that can serve multiple countries, languages, and catalog structures without friction.
Make decisions data-driven
Enable granular tracking on funnels, product discovery, and lead generation to continuously refine the commercial strategy.
Streamline internal operations
Reduce manual work on orders, samples, and quotations by integrating the platform with existing tools and workflows.
Strengthen brand perception
Position the brand as a reference point for high-quality design through a coherent digital identity and content experience.
How we will measure success
A shared set of KPIs ensures that both teams stay aligned on what matters most throughout the project.
Conversion & revenue
Growth in conversion rate, average order value, and total online revenue across key markets.
Lead quality & pipeline
Volume and closing rate of qualified leads generated via configurators, sample requests, and contact forms.
Customer engagement
Product discovery metrics such as search success rate, time on key pages, and saved projects.
Operational efficiency
Reduction in manual interventions and time-to-quote for complex projects.
+25%
Target uplift in e-commerce revenue within 12 months from launch.
2x
Increase in qualified project requests from architects and resellers.
-30%
Reduction in manual processing time for samples and quotations.
From objectives to concrete phases
Each phase of the project contributes directly to one or more strategic objectives, keeping scope and effort focused.
Phase 01
Align & prioritise
Workshops with your team to refine objectives, define success metrics, and prioritise markets and product lines.
Phase 02
Design the journeys
Map experiences for key personas, from inspiration to purchase, ensuring every step serves a clear objective.
Phase 03
Implement the stack
Configure Shopify, integrations, and tracking so that objectives and KPIs are embedded into the platform.
Phase 04
Optimise & expand
Test, learn, and refine based on real data, then scale to additional markets, ranges, and services.